About HAYAIKA

HAЯIKA – The bag that tells more than fashion

Why do I exist?

I'm HAЯIKA – your personal statement for style with meaning. My name means "wonderful" – and that's exactly my promise: I'm not a mass-produced item, but a truly unique piece.

What makes me unique? I'm lovingly handcrafted from discarded magazines, journals, and creative paper scraps – no two are alike. Every pattern, every color combination is created by chance – making me a wearable work of art with character.

What do you gain from carrying me?

With me, you show that you want more than trends—you want personality, attitude, and a tangible story. I'm your daily reminder that fashion can also be conscious, responsible, and inspiring.

What do you get?

• A truly unique individual that only exists once – like you.

• A conversation starter that arouses curiosity and encourages exchange.

• A fashionable accessory that stands out without being obtrusive.

• A good feeling because with your purchase you are supporting women in rural areas – fairly, respectfully, on an equal footing.

What makes me different from other bags?

I combine aesthetics with real impact. You don't wear a label—you wear an attitude.

• 100% unique design: No two bags are alike. Each one is as individual as you are.

• Handmade art from magazines, journals & paper leftovers: I transform what others throw away into something valuable.

• Social impact instead of mere style: I enable women from rural areas to achieve financial independence through creative crafts.

This combination of art, design and empowerment is only available at HAЯIKA - that is my promise to you.

And what is my story – and maybe soon yours too?

I was created from materials with a history. A magazine that once passed through many hands. A magazine that once sat on a shelf. All of these elements are reassembled, folded, and woven by skilled artisans – until I take shape.

My unusual patterns and colors make every outfit special, whether you're taking me to dinner, the office, or traveling. I'm sturdy, durable, and always a conversation starter.

When you wear me, you're not just wearing style—you're carrying stories forward. And starting a new one: your own with me.